ANNOUNCING: M.A.C Dita Von Teese

ANNOUNCING: M.A.C Dita Von Teese

Available exclusively online December 2015 #MACDita

Inspired by the launch of Dita Von Teese’s new book, Your Beauty Mark, her vivid red lipstick is the signature shade for the seductive spirit. Available exclusively online in select markets December 2015.

Visuals: Attached

Hashtag: #MACDita

M·A·C social handles for both Twitter and Instagram: @MACCosmetics

Quote from Dita Von Teese: “I’ve always loved M·A·C and we’ve remained close after working together almost 10 years ago for the M·A·C Viva Glam campaign. M·A·C Cosmetics celebrates individuality and supports people who dare to be different. I’m grateful to have had the opportunity to create my signature red lipstick. My M·A·C Von Teese shade evokes glamour and confidence.”

Quote from M∙A∙C Senior Vice President/Group Creative Director James Gager: “Dita epitomizes femininity, beauty and sexuality. She has been a friend of our brand for many years, being one of the faces of our Viva Glam VI campaign. She is the perfect combination of glamour and femme fatale. Her lipstick in Von Teese is the perfect shade of red for your more seductive side.”

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Bente Scholten UPR
Bente Scholten UPR
Over M.A.C Cosmetics


M·A·C (Make-up Art Cosmetics), pionier op het gebied van professionele make-up en wereldwijd vermaard om zijn trends die backstage ontstaan, werd in 1984 opgericht in Toronto en maakt deel uit van de groep Estée Lauder Companies, Inc. Het merk geniet alsmaar meer bekendheid dankzij de mond-aan-mondreclame van make-upartiesten, modellen, fotografen en journalisten van over de hele wereld. M·A·C is nu in 110 landen vertegenwoordigd. Volg ons op Twitter, Periscope, Snapchat, Pinterest (@MACcosmetics) en Instagram (, word fan op Facebook ( en bekijk onze filmpjes op YouTube (